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Wonderbra breast pillows Guerilla Marketing campaign

This guerilla marketing campaign by Wonderbra went down in China. I think it’s a great way to “pump” bras. I for one love sleeping in women’s cleavage, although preferably without the unmentionables.

Credits:
Advertising Agency: No.7, Beijing, China
Creative Director: King Chen
Art Directors: King Chen, Tony
Copywriter: Wendy
Photographer: Chenlei
Released: April 2008

This guerilla marketing campaign by Wonderbra went down in China. I think it's a great way to "pump" bras. I for one love sleeping in women's cleavage, although preferably without the unmentionables.

Credits:
Advertising Agency: No.7, Beijing, China
Creative Director: King Chen
Art Directors: King Chen, Tony
Copywriter: Wendy
Photographer: Chenlei
Released: April 2008