Cannes Lions began announcing the first set of winners in its core categories for creativity in advertising agencies around the world this week, and you probably won’t be surprised at some of the memorable winners.
Cannes Lions International Festival of Creativity is held in Cannes, France each year in June and has been known as the world’s biggest ad festival since 1967. The event celebrates creative minds in brand communication, as well as holds conferences to discuss industry issues and promote networking.
One of this year’s biggest winner was Volvo, who in recent years have been stepping up their creativity in advertising. They owe their success in part to their new partners at Grey Group, one of the most effective advertising agencies with offices in over 90 countries.
To start things off, they took home the Promo & Activation Grand Prix for their campaign for LifePaint, a spray that cyclists and pedestrians can spray on their bikes, clothing or other items to make them visible in the car’s headlights.
As biking becomes the primary mode of transportation for the new age of city dwellers, safety has become a main concern of all parties. It’s refreshing to see a car company take steps to share the road and help take responsibility for the safety of bikers and pedestrians, as well as those driving.
Safety and PSA’s have won several major categories this year, including the unforgettable social takeover of the ALS foundation and the ‘Ice Bucket Challenge’, which took home three Lions this year.
Volvo and Grey collaborated again and won the Direct Grand Prix for their strategic real-time social media campaign during the Super Bowl XLIX. Instead of paying for the ad space during the SuperBowl, Volvo created a twitter contest open during the game for followers to win a new Volvo XC60. All they had to do was nominate someone they thought was deserving to win a car along with the hashtag #VolvoContest every time they saw a car commercial during the game.
And last but probably not least, Volvo and its old agency Forsman & Bodenfors, won the Creative Effectiveness Grand Prix for it’s ‘Live Test Series’ to demonstrate the stability and precision of Volvo’s Dynamic Steering. The most popular video in the series featured Jean-Claude Van Damme doing an ‘epic split’ between two reversing Volvo trucks. The campaign has already won two awards in different categories last year, but because of it’s success, continued to be presented with another award this year.
Although you may not be familiar with this award ceremony, you have definitely seen some of the past winner’s campaigns too. ‘Dumb Ways to Die’, the Australian PSA campaign by Metro Trains to bring awareness to railway safety that even spawned a popular gaming app, won in 2013 and became the most successful ad campaign in the awards history. Dove’s ‘You’re more beautiful than you think’ campaign and Pharrell Williams “24 Hours of Happy” have also taken home awards in the past years.
Cannes Lions began announcing the first set of winners in its core categories for creativity in advertising agencies around the world this week, and you probably won’t be surprised at some of the memorable winners.
Cannes Lions International Festival of Creativity is held in Cannes, France each year in June and has been known as the world’s biggest ad festival since 1967. The event celebrates creative minds in brand communication, as well as holds conferences to discuss industry issues and promote networking.
One of this year’s biggest winner was Volvo, who in recent years have been stepping up their creativity in advertising. They owe their success in part to their new partners at Grey Group, one of the most effective advertising agencies with offices in over 90 countries.
To start things off, they took home the Promo & Activation Grand Prix for their campaign for LifePaint, a spray that cyclists and pedestrians can spray on their bikes, clothing or other items to make them visible in the car’s headlights.
As biking becomes the primary mode of transportation for the new age of city dwellers, safety has become a main concern of all parties. It’s refreshing to see a car company take steps to share the road and help take responsibility for the safety of bikers and pedestrians, as well as those driving.
Safety and PSA’s have won several major categories this year, including the unforgettable social takeover of the ALS foundation and the ‘Ice Bucket Challenge’, which took home three Lions this year.
Volvo and Grey collaborated again and won the Direct Grand Prix for their strategic real-time social media campaign during the Super Bowl XLIX. Instead of paying for the ad space during the SuperBowl, Volvo created a twitter contest open during the game for followers to win a new Volvo XC60. All they had to do was nominate someone they thought was deserving to win a car along with the hashtag #VolvoContest every time they saw a car commercial during the game.
And last but probably not least, Volvo and its old agency Forsman & Bodenfors, won the Creative Effectiveness Grand Prix for it’s ‘Live Test Series’ to demonstrate the stability and precision of Volvo’s Dynamic Steering. The most popular video in the series featured Jean-Claude Van Damme doing an ‘epic split’ between two reversing Volvo trucks. The campaign has already won two awards in different categories last year, but because of it’s success, continued to be presented with another award this year.
Although you may not be familiar with this award ceremony, you have definitely seen some of the past winner’s campaigns too. ‘Dumb Ways to Die’, the Australian PSA campaign by Metro Trains to bring awareness to railway safety that even spawned a popular gaming app, won in 2013 and became the most successful ad campaign in the awards history. Dove’s ‘You’re more beautiful than you think’ campaign and Pharrell Williams “24 Hours of Happy” have also taken home awards in the past years.
