Cannabis culture is entering into its renaissance period, with governments both in Canada and the United States decriminalizing, legalizing and revisiting the laws around Marijuana at all levels of government.

It should hardly come as a surprise that the mainstreaming of weed would open the door for designer and boutique strains and accessories associated with the plant. Enter Snoop Dogg’s namesake collection, Leafs by Snoop. Arguably the most famous stoner of the millenial generation, Snoop is our Cheech and Chong rolled into one really big blunt, pun intended.

The Dogfather tapped of of design collective Pentagram’s partners, Emily Oberman, to craft the visual identity for his new venture. Leafs by Snoop is a line of cannabis-based products from edibles to hard goods and of course, a variety of strains of weed.

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Absent from the packaging are any references to the rastafarian lifestyle, replaced by clean, precise design that can easily be mistaken for candle and skincare packaging. Oberman adopted some of Snoop’s famous lines and California energy, with vibrant colors and referencing palm trees, sunsets and blue skies.

Take a look at the full collection via Pentagram’s website and let us know what you think of the branding, tweet us or leave a comment on facebook.

H/T @itsnicethat