Every November since 2003, our social society has been inundated with moustaches and fundraising campaigns, driven by Movember, a global non-profit foundation focused on awareness and raising funds for prostate cancer and other men’s health issues.

This year, WRG was commissioned to curate launch of Movember in Quebec and provide an engaging environment to communicate the often scary, yet very real facts about men’s health, as well as highlight a few of the incredible research projects and support programs that have been funded in our own province.

There are so many important statistics around men’s health, it can be overwhelming and that often leads to men simply tuning out the messages entirely.

Our biggest challenge was finding a compelling an interactive way to share the information and help to kickstart the conversation.

Thank you to those who came out and participated with us to launch this year’s campaign and remember, Movember has just started, so get your moustaches growing.

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