The behind the scenes of our favourite industries are never as glamorous as some would assume, and the advertising industry is no exception. In this past month alone, there have been several posts made about influencers and creatives revealing the truth about the business behind the internet. Yesterday was no different.
In A Nutshell, a popular history and science youtube channel, created a video informing the public about how Facebook handles content sharing by freebooting videos directly from YouTube and content creators.
For most of us, Facebook is a part of our daily lives and an integral part of our business platforms (where applicable). However, there seems to be a vicious cycle of having to pay for your content to be seen due to newly imposed strict algorithms, only to have it embedded into facebook’s auto-play. The result being that the content is viewed through their platform rather than the original.
This should not be what is strived for as a business, big or small. Genuine support and engagement needs to be established and maintained for it to grow.
The important thing to take away from any of these stories is that you should always take everything with a grain of salt, know where your support falls, and of course, never stop questioning the world around you.
And remember, “If you’re not paying for the product, you are the product.”
If you are interested in supporting content creators directly, consider donating to your favourite creators through Patreon, or by sharing and crediting their videos through their YouTube channels, not solely through Facebook’s video player.
The behind the scenes of our favourite industries are never as glamorous as some would assume, and the advertising industry is no exception. In this past month alone, there have been several posts made about influencers and creatives revealing the truth about the business behind the internet. Yesterday was no different.
In A Nutshell, a popular history and science youtube channel, created a video informing the public about how Facebook handles content sharing by freebooting videos directly from YouTube and content creators.
For most of us, Facebook is a part of our daily lives and an integral part of our business platforms (where applicable). However, there seems to be a vicious cycle of having to pay for your content to be seen due to newly imposed strict algorithms, only to have it embedded into facebook’s auto-play. The result being that the content is viewed through their platform rather than the original.
This should not be what is strived for as a business, big or small. Genuine support and engagement needs to be established and maintained for it to grow.
The important thing to take away from any of these stories is that you should always take everything with a grain of salt, know where your support falls, and of course, never stop questioning the world around you.
And remember, “If you're not paying for the product, you are the product.”
If you are interested in supporting content creators directly, consider donating to your favourite creators through Patreon, or by sharing and crediting their videos through their YouTube channels, not solely through Facebook’s video player.
