Sabrina Cassis is the founder and creative director of Alice Kass lingerie, a multi-brand online lingerie platform with female empowerment as its core value. Sabrina started Alice Kass with the belief that lingerie should be about the woman wearing it, first and foremost. Lingerie has long been marketed for male consumption yet it is the closest thing to a woman’s body and they wear it every single day. Thus her mission is to provide women with fashion-forward yet comfortable lingerie that makes them feel cool, sexy and confident and that brings back the focus to their needs and desires. The Self-Love project was inspired by the positive and overwhelming response to the International Women’s Day video created in collaboration with WRG, making it clear that the relationship we have with ourselves was a topic that was begging to be discussed.

Photography by: Veronique Sepasi