Dos Equis came to us looking to help raise awareness about their #ApplyWithin contest.

The campaign promises to sweep you away from your boring cubicle and off to the job of your dreams.

We saw the listing for “Korean soap opera actor” and knew instantly we had to work on this idea.

Our video, ‘Maurice: A star is born’ is the product of modern ‘hire me’ style video applications blended together with 1980’s era dating videos, classic soap opera story lines and a flare for unnecessary dramatic situations.

Branded content and sponsored posts are typically lazy pieces of content that don’t hit the mark for publications or the brands financing them which made it even more important for our team to have fun and produce this over the top video.

Like Maurice, the job openings are awesome so go take a look at dosequis.ca and submit an application, the worst that can happen is you don’t get picked. The best on the other hand is you could be steal a spot on the small screen from Maurice, and be the next Korean soap opera smash success.

Credits:
Director of Photography: Logan Mackay
Director: Leslie Woods
Actor: Leslie Woods
Costume Design: Lindsay Woods