With so much competition for employment in nearly every realm of industry, it hasn’t been easy for millennials to find a decent job, let alone their dream job.
Nina Mufleh, a young independent marketing consultant, knew she couldn’t be left in the dust of her competitors. And her determination & creativity managed to land her an interview with her dream company: AirBnB.
After working with Her Majesty Queen Rania of Jordan to help establish an interactive online presence, she built her own marketing company called The Online Project where she worked with Fortune 500 companies operating in the Middle East. She decided to part ways with the company in order to move back to California and attempt to land a job at Airbnb.
She soon realized the amount of competition she had and knew she would have to differentiate herself. No stranger to high impact campaigns, she decided to create a guerrilla social media plan using her experience in marketing to demonstrate her social marketing abilities, all while promoting herself as the brand.
Being a host and customer of Airbnb in the past, she fell in love with the idea of the company and saw the potential for it to expand and become truly global.
After living in the Middle East, she noticed a gap in the market for Airbnb travellers. She analyzed global tourism and concluded that she was right- there was an extreme lack of housing available to rent through the website for the amount of growth in tourism happening in those locations. She listed the challenges the market has been facing, the potential partnerships that could be created if they should expand more into those countries and designed her resumé around her research.
Her determination and creativity paid off, the experiment was a big success. Just check out the white page of her campaign results, they are pretty impressive and no doubt encouraging. She had 445,000+ visits to her website, 14,000+ impressions on her LinkedIn page, 2000 + e-mails supporting her campaign, and most importantly- she finally got an interview with AirBnB (no doubt with a slew of other interview opportunities.)
There are lots of creative ways that people are marketing themselves, whether it be by promoting yourself through viral videos, google search results, or even putting your face on a billboard.
If you’re interested in other creative campaigns make sure to check out Shopify’s entrepreneurial execution of establishing an e-commerce shop for matcha tea in three days.
With so much competition for employment in nearly every realm of industry, it hasn’t been easy for millennials to find a decent job, let alone their dream job.
Nina Mufleh, a young independent marketing consultant, knew she couldn’t be left in the dust of her competitors. And her determination & creativity managed to land her an interview with her dream company: AirBnB.
After working with Her Majesty Queen Rania of Jordan to help establish an interactive online presence, she built her own marketing company called The Online Project where she worked with Fortune 500 companies operating in the Middle East. She decided to part ways with the company in order to move back to California and attempt to land a job at Airbnb.
She soon realized the amount of competition she had and knew she would have to differentiate herself. No stranger to high impact campaigns, she decided to create a guerrilla social media plan using her experience in marketing to demonstrate her social marketing abilities, all while promoting herself as the brand.
Being a host and customer of Airbnb in the past, she fell in love with the idea of the company and saw the potential for it to expand and become truly global.
After living in the Middle East, she noticed a gap in the market for Airbnb travellers. She analyzed global tourism and concluded that she was right- there was an extreme lack of housing available to rent through the website for the amount of growth in tourism happening in those locations. She listed the challenges the market has been facing, the potential partnerships that could be created if they should expand more into those countries and designed her resumé around her research.
Her determination and creativity paid off, the experiment was a big success. Just check out the white page of her campaign results, they are pretty impressive and no doubt encouraging. She had 445,000+ visits to her website, 14,000+ impressions on her LinkedIn page, 2000 + e-mails supporting her campaign, and most importantly- she finally got an interview with AirBnB (no doubt with a slew of other interview opportunities.)
There are lots of creative ways that people are marketing themselves, whether it be by promoting yourself through viral videos, google search results, or even putting your face on a billboard.
If you’re interested in other creative campaigns make sure to check out Shopify’s entrepreneurial execution of establishing an e-commerce shop for matcha tea in three days.
