Should you have walked by the Rugger store on Bleecker Street in the West Village recently, you may have noticed a fancy bike sitting in the window. That wasn’t just any bike you saw. It was a custom-made Gant cruiser, and it could be yours in the near future, if you play your cards right.

Gant Rugger and the IMPOSSIBLE Project have joined forces, creating an in-store contest that could have you winning the bike, or perhaps you’d prefer getting your mits on a rare vintage photography package that includes the now defunct polaroid camera (how we miss you…) The prizes are pretty particular, but if you’re into either all you have to do is head down to the store and purchase something from the Fall/Winter 2010 collection (click that link – their lookbook is pretty well done too). Make sure you get the clerk to take a polaroid of you though, or else you’re not counted as entered to win. The deal will run for six more weeks.