In the year since Steve Jobs’s death, Apple has become the most valuable company of all time. You can’t say the company hasn’t suffered in his absence, but what Jobs brought to Apple went beyond him being one of the most recognizable CEOs ever. His ideas have revolutionized technology, from your laptop to your phone, your desktop to your television.
A lot has been written about Jobs; we decided to scour the Internet for some of the best and more informative articles written about Jobs.
1. Steve Jobs by Walter Isaacson
Our first entry is Walter Isaacson’s biography of Steve Jobs. At more than 650 pages, Isaacson had unrivalled access to Jobs, who was interviewed more than 40 times over two years. Isaacson also interviewed more than 100 family members, colleagues and adversaries for Steve Jobs. The book was released Oct. 24, 2011, just weeks after Jobs’s death. More than 379,000 copies of the book were sold in its first week of release.
2. “A year after Jobs’s death, how high can Apple fly?” by Jon Swartz, USA TODAY
The 12 months following Jobs’s death brought in more success for Apple than a lot of companies see in 12 years — or ever. Some of Apple’s releases this year (the dismal Maps, a less-than-inspiring commercial that aired during the Olympics) probably would not have made it through Jobs the perfectionist.
The article also looks at when (and if) Apple will ever have a product that revolutionized consumer electronics the way the first iPhone and iPad did in 2007 and 2010, respectively.
Did Steve Jobs create a bar too high for even Apple to surpass?
At more than 3,500 words, the New York Times obituary published on the day of Jobs’s death is a great read to find out about the founding of Apple and Jobs’s involvement with the company.
In this controversial Wired cover story, “Do you really want to be like Steve Jobs?”, Ben Austen looks at the less rosy side of Jobs. Sometimes the road to the top is paved with really nasty behaviour. An excerpt:
“Jobs routinely told subordinates that they were assholes, that they never did anything right. According to (Walter) Isaacson, (the author of the biography Steve Jobs), even Jonathan Ive, Apple’s incomparable design chief, came in for rough treatment on occasion. Once, after checking into a five-star London hotel handpicked for him by Ive, Jobs called it ‘a piece of shit’ and stormed out. ‘The normal rules of social engagement, he feels, don’t apply to him,’ Ive explained to the biographer. Jobs’ flouting of those rules extended outside the office, to a family that rarely got to spend much time with him as well as to strangers (police officers, retail workers), who experienced the CEO’s verbal wrath whenever they displeased him.”
5. Steve Jobs’s 2005 commencement address at Stanford University
After all, it’s undeniable that Steve Jobs was one hell of an orator. Before Jobs, it was almost unheard of for the CEO of a company to present its new products. The Apple keynotes, in their simplicity and hype, continue to be the company’s unique way of unveiling its products. As well as the iPhone 5 did sales-wise, we can’t help but wonder how much better the unveiling would have been if Jobs, Apple’s No. 1 fan and the person most excited about the products, had presented it.