Representing What

Can we just appreciate the irony of this situation:

Just as I get my rejection letter from the French Government (it’s election season! aka they’re sending all the strangers home…) the campaign I did with Le Coq Sportif – a decidedly French brand, we can all agree – goes up across Paris, and certain parts of Europe.

So basically France is using my face to sell a French heritage brand to French people, but because my ancestors left France 500+ years ago, I’m not French enough to live and work freely in the country.

Of course, it’s all much more complicated than that. Politics do come into play here and there are new laws that make it nearly impossible for anyone who isn’t European to get a workers permit here – if you want more information about the situation, check this out – but the irony remains.

To top it all off, while the online version of the add features a little blurb about how I’m Canadian along with a little Canadian flag next to my head, in the Paris metros, they opted for a French flag instead. Ha.