Preen’s pushes summer’s traditional floral trend in a new direction by using modern and graphic floral prints. The collection is suitably inspired by Jeff Koons artwork, which features larger than life floral sculptures and balloon animals. The garments reflect Koon’s work in the vibrant colours and uber-modern feel, while still managing to be original. The combination of the understated and elegant structure of the garments with the expressive floral prints makes these pieces a good look for summer. The feel of the collection is captured perfectly in Nick Dorey’s film featuring the beautiful (and very tall) Valerija Keleva.

Image source