Nike Sportswear’s “West Coast Maverick” is Las Vegas native and Fruition co-founder Samantha Jo Alonso.  She is currently involved in her “Mission I’m – POSSIBLE” project where she is running 5 marathons in a year, she hopes to present a story beyond that of her extensive fashion background.  Her participation in various marathons across the US has been coupled with a fundraising campaign for charities including Team For Kids and The Kanye West Foundation.  For more information, check out her personal website here.