The Spot
Let’s face the fact that the NDG area of Montreal hasn’t had a good retail space in a while. In fact, the only spot in recent memory is Alena. But cheer and be happy, because within the past year, Magasin General has stepped in to fill the void brilliantly (coincidentally, in that same retail space). The store itself is a reinvented heritage building decorated with hundred-year old wood and materials from a barn. It also serves as the Bruxe Design showroom, office and workshop.

What’s Really Good?

Started by twin brothers Oli and Mer Van Roost, the shop embraces that old general-store approach to retail (hence the name) that is being revived as of late; they stock a mix of clothing, fashion accessories, jewelry, books and design objects. Magasin General is all about catering to Oli and Mer’s individual ideas about design, utility and the shopping experience, and given the brothers’ background in design, this only makes sense.

You’ll find a number of designers such as Naked and Famous Denim, Clae, Lifetime and the twins own line Bruxe Design. The store’s main focus is street culture and bringing us wearable fashion items.

You’ll Wanna Know

Magasin General is definitely not your typical general store. Meaning, that it’s not just a place to get a watch, for example, but a place to get a clock as well. And in the midst of rustic style, don’t be surprised to find a Classic Macintosh hanging around.

The Details