Wieden+Kennedy Tokyo recently came up with a pretty great idea: creating a fashion show with google.

Fashion and Google are probably not two words you’d often think to combine. Unless of course you were searching for fashion items using Google.

And that ladies and gents, is what Oprah likes to call a “lightbulb moment”.

By staging a virtual “fashion show” (though it’s something more akin to a virtual “fitting”…) the campaign, titled ‘Google and more’, aims to showcase the brand’s less obvious search options – for example, sorting by color, and the ‘similar images’ tool.

Fashion Show with Google from Robbin Waldemar on Vimeo.